Google search engine rankings

Google search rankings

Professional Insurance Agents Limited specialist Professional Indemnity Insurance brokers wants to ask 'Google' why they have changed their ranking criteria for Professional Indemnity Insurance.  Having looked at the new first ten companies on the natural search lists, it seems very strange that at least 6 of the companies now shown on the unsponsored supporters of Google. 

You may forgive these new rankings if they were offering something special or a large choice of suppliers for Professional Indemnity Insurance, but the fact is that most are large corporate companies only offering one policy to businesses searching for this type of cover.

We are very much at odds as to why we have dropped from 1st place to 13th in less than 6 weeks, particularly as we have followed all the good practice guides that Google suggests, but more importantly we have 9 professional insurance company policies that can be brought from our website in an instant, more than any other broker or insurer can offer in the UK, so you have to ask yourself where is the client choice now as of 10 December 2012 Google?  Well it goes somewhat like this, based on current unsponsored positions:

• Hiscox - A big sponsored supplier to Google, can only offer their PI policy
• Simply Business - A big sponsored supplier to Google, choice of 4 policies, some of which are the same insurers
• AXA - A big sponsored supplier to Google, can only offer their PI policy
• Wikipedia - N/A
• Morethan - A Big sponsored supplier to Google, can only offer their PI policy
• Markel - A Big sponsored supplier to Google, can only offer their PI policy
• Freelance - Sponsored supplier to Google, can only offer online RSA policy
• PolicyBee - Sponsored supplier to Google, can only offer online Hiscox policy
• Caunceohara - Again!, can only offer online RSA PI Policy

Please do tell Google, is it just our imagination or are you favoring your sponsored link carriers?  Whatever happened to the principal of fair play and is this really in the searchers interest to give them little to no choice?