Benetton the clothes company will be having to defend itself against legal action being taken by the Vatican, it has also had comments from the White House. The problem is based on a advertising campaign where Benetton shows images of Angela Merkel and Nicolas Sarkozy kissing each other with a 'Unhate' slogan. Also shown is Obama kissing Hu Jinlao and the pope kissing the lips of Ahmed El Tayyeb.
One hopes that Benetton have a good legal protection insurance policy and that their advertising agents hold a good level of Professional Indemnity Insurance, as maybe Benetton's advertising agents or consultant should have tested the 'rather good idea' before producing the pictures and adverts. Clearly Benetton may will be able to defend a legal action using a legal protection insurance, but may well consider the idea of counter claiming against their advertising agents Professional Indemnity policy base on Professional neglect, for not pre-testing any reactions from the various groups, unless of course they had provided a sample test of reactions to Benetton before producing the pictures, which has of course damaged their campaign and may have cost the company clearly.
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